the future of the fashion show : topshop

This short video shows exactly what Topshop has in stall for us this London Fashion Week. Following last year’s London Fashion Week show which let viewers interact with and customize runway looks on social media, Topshop has this year teamed with Google for a multimedia experience that takes the idea even further. During the retailer’s A/W fashion show taking place at London’s Tate Modern this September viewers can experience the show from several points of view, including the model on the runway, the buyer in the audience, the make up artist backstage, the designer fitting a look or the celebrity arriving. They will also be able to buy featured items, including music as well as clothes and beauty products, instantly during the show.

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