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Burberry have just launched their new global campaign for Burberry Spark sunglasses.  The campaign was shot in London and features emerging British musicians Coastal Cities, the Night VI and Broken Hands, who have all been carefully curated by Burberry Chief Creative Office Christopher Bailey. To celebrate the new campaign, the three bands will launch a single and music video as a soundtrack. The collection will be available at OPSM stores around Australia later in May. The campaign features a new collection of eyewear for men and women, reflecting the brand’s bright runway collections, the energy of summer and the vibrant spirit of emerging British music.

Luxury retailer Burberry is taking customer experience to the next level by personalising its made-to-order runway products with embedded technology that tells how the product is made. The Smart Personalisation service was launched to coincide with Burberry’s autumn/winter 2013 show at London Fashion Week. Custom made coats and bags from the collection can be personalised with a bespoke (touchscreen-enabled) nameplate that unlocks technology embedded in the items to unlock a unique video experience. This charts the item’s production including original sketches, runway edits, craftsmanship and personalisation. Having your own customised Burberry made to order for you complete with a bespoke nameplate – true luxury!

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